How To Get New Listeners Everyday To Your Podcast
I’m Jeff Smith, the Alexa Guy, and I help podcasters, speakers, coaches, entrepreneurs and businesses get new listeners through voice strategies for Alexa and Google Assistant.
I was recently speaking with a well-known podcaster. He’s been active for many years and is very successful. But even he was complaining about getting new discovery.
He said,”It’s like moving a mountain to get a new listener. Then I have to move another mountain to get them to subscribe.”
That made me wonder if he’s having this kind of trouble, how difficult is it for newer podcasters and even veteran podcasters who aren’t a household name?
Get Discovered. Get A Bigger Audience. Have A More Successful Podcast.
In the world of content, getting a bigger audience is the name of the game. Listeners are the lifeblood of our business and whenever we get new listeners and subscribers, it’s a great feeling.
But with 660,000+ podcasts on iTunes, discovery can be really tough. That’s where voice assistants can help you.
You may not know this, but there are already over 3 billion voice assistants in use today, most of them Alexa or Google Assistant. But that doesn’t give you the full picture.
- The Amazon Echo was the #1 product sold over the holiday season for the 2nd year in a row,
- Over 15 million Alexa devices were sold between Thanksgiving and New Year’s,
- Over 8 million Google Home devices were sold during the same period,
- Alexa appeals to users of all ages,
- Millennials use voice at a rate twice that of the general population,
- More than 20% of all searches are now initiated by voice,
- Voice is the User Interface of the future.
The bottom line…you can’t afford not to have your podcast on Alexa and Google Assistant.
Think You’re On Google Home Everywhere? Think again!
Google has made it especially difficult to get onto their platform worldwide. If you’re in the US and you submitted your podcast to Google Play Podcasts, you might think you’re on Google Assistant everywhere because you can hear it, but that’s not true.
You see, there’s Google Podcasts and then there’s Google Assistant, which is the technology that drives Google Home devices. Podcasts submitted and accepted to Google Podcasts are only available for listening in the US.
To make your podcast available worldwide, it needs to be indexed by Google Assistant. And that takes working with Google’s Developer Program and putting metadata correctly on linked pages and it’s just a confusing process.
But I make it easy. I’ve been helping people and businesses use Alexa effectively since 2017. And during that time, I’ve worked hard to make it easy for my clients to leverage voice for their businesses and brands.
Now, I’m making it easy for podcasters to make the move to Alexa and Google Home.
I take care of all the technical stuff so you don’t have to.